ANDRE
SAVASTANO
Associate
Creative Director /
Copywriter
Serial dropout.
Dropped out of business school.
Dropped out of communication school.
Dropped out of a career in art direction.
Haven't dropped out of copywriting yet.
︎ andresavastano@gmail.com
︎ + 55 11 95469-5000
Experience
Started out as an art director back in 2013. Then I decided to give copywriting a shot, but had to freelance for a bit to convince others it was the right move.
Associate Creative Director
Currently @ Wieden+Kennedy SP
Creative Director @ SOKO | 2021 - 2024
Copywriter @ AfricaDDB | 2020 - 2021
Copywriter @ CP+B | 2019 - 2020
Copywriter @ GTB | 2017 - 2019
Copywriter @ AKQA | 2017
Copywriter @ Tribal Worldwide | 2017
Art Director | 2013-2017
@ J. Walter Thompson
@ Y&R
@ Publicis
@ IDTBWA
@ Loducca
Recognition
Cannes Lions
2023, Bronze, Brand Experience & Activation
2023, Shortlist, Innovation
2023, Shortlist, Industry Craft
2023, Shortlist, Digital Craft
2021, Shortlist, Radio & Audio
D&AD
2023, Shortlist, Animation
The One Show
2020, Shortlist, Experiential & Immersive Craft
2020, Shortlist, Radio & Audio
2020, Shortlist, Radio & Audio
2020, Shortlist, Radio & Audio
Clio Sports
2020, Bronze, Audio
Effie Brazil
2023, Shortlist, Brand Experience - Products
Latin American Design Awards
2023, Gold, Animation
Webby
2020, Nominee, Advertising, Media & PR
El Ojo de Iberoamérica
2021, Silver, Media
2021, Silver, Design
2021, Silver, Digital
2021, Bronze, Media
2021, Bronze, Digital
2021, Bronze, Content
2021, Bronze, Content
2021, Shortlist, Media
2021, Shortlist, Direct
2021, Shortlist, Direct
Brazilian Creative Club
2023, Bronze, PR
2023, Merit, Promo & Direct
2023, Merit, Branded Content
2023, Merit, Illustration
2023, Merit, Art Direction
2023, Shortlist, Design
2023, Shortlist, Integrated
2023, Shortlist, Original Soundtrack
2023, Shortlist, Art Direction & Design
2023, Shortlist, Digital Animation
2023, Shortlist, Film Animation
2023, Shortlist, Art Direction
2022, Shortlist, Design
2021, Silver, Illustration
2021, Merit, Design
2021, Shortlist, Education & Culture
2020, Merit, Promo & Direct
2020, Merit, Promo & Direct
2020, Shortlist, Art Direction
2020, Shortlist, Animation
2020, Shortlist, Branded Content
2020, Shortlist, Digital
2018, Shortlist, Direct Mail
2018, Shortlist, Design
HEINZ
TATTOO INK
Heinz is one of the most tattooed brands in the world. But unfortunately for their fans, red ink is made with the worst ingredients and is getting banned in some places because of how harmful it can be.
So, we teamed up with Electric Ink for 14 months to research, develop, and launch Heinz Tattoo Ink. A red ink made with Heinz's quality in it – using the best ingredients only.
We also crafted flash tattoo sheets that were made available to everyone, in partnership with five Brazilian tattooers. Not only was their art tattooed organically by fans, but also printed on bootlegged shirts sold online.
Recognition: Cannes Lions, Effie, Contagious, Brazilian Creative Club
CIF
CLEARING PLOTS
If the main characters were really into cleanliness, a bunch of horror movies wouldn't last more than 15 seconds. And not only would they save their own skins, but they'd also save everyone else's time.
That's why we created a series of films inspired by those classic horror gems, all showing how Cif makes life easier for those who use it.
FORD ECOSPORT
NO SQUEAK BROADCAST
The Ford EcoSport is the Brazilian Basketball League’s official sponsor, and to introduce its new anti-skid technology, we partnered with Fox Sports to remove part of the game from the finals: the sound of shoe squeaking on the court.
Recognition: Cannes Lions, The One Show, Clio Sports, Webby, Brazilian Creative Club, PHNX, Contagious
HEINZ
SPOOKY INGREDIENTS
Heinz Tomato Ketchup is made using only ingredients of natural origin, while other brands put some hair-raising stuff in their products.
So, on Halloween 2022, we teamed up with artist Jun Ioneda to create a horror short film starring those scary ingredients found in other brands of ketchup and played it in movie theaters where fans were gifted with exclusive cups and popcorn buckets.
Recognition: D&AD, Cannes Lions, Latin American Design Awards, Brazilian Creative Club
SPOTIFY BRAZIL
SUMMER 2k24
Summer is made of great moments, but also of crappy ones. Parties that don't live up to expectations, heavy traffic, storms at the beach, and heatwaves. But no matter the moment – good or bad – Spotify makes them all better.
So, we came up with a tagline – 'save my summer' – and used it to turn everything into floats. After all, just like music, they've been saving us all every summer.
