> ANDRÉ SAVASTANO
CREATIVE COPYWRITER BASED IN BRAZIL
FOOTBALL BETTING COLUMNIST IN CHINA
AND ART DIRECTOR IN THE PAST
(FOR REAL)
> ADIDAS > LAZY SHOES
TURNING ANY PIECE OF CLOTH THAT WAS ONCE
PART OF SOMETHING COMFORTABLE
INTO A COMFORTABLE PAIR OF RUNNING SHOES
Take your comfort zone out with you.
Put your feet on your couch without
listening to your mom complain.
listening to your mom complain.
There's something better than spending your life
on your couch: giving your couch a new life.
on your couch: giving your couch a new life.
> FORD MUSTANG > THE ROARING HELMET
TO INTRODUCE THE MUSTANG AND THE ROAR OF ITS FAMOUS V8 ENGINE
TO 400 POTENTIAL BUYERS IN BRAZIL WE CREATED AN IMMERSIVE
360-DEGREE AUDIO EXPERIENCE INSIDE A REPLICA OF THE HELMET OF
THE FIRST PILOT TO HAVE EVER DRIVEN THIS MACHINE, DAN GURNEY
PUT YOUR HEADPHONES ON AND LISTEN TO THE EXPERIENCE
> FORD TRUCKS > BEATING THE DISTANCE
FOOTBALL BRINGS PEOPLE TOGETHER, BUT TRUCK DRIVERS DON’T ALWAYS
HAVE THE CHANCE OF WATCHING THE GAMES WITH THEIR CHILDREN.
TO GET THEM CLOSER DURING THE WORLD CUP, FORD TRUCKS CREATED
A FOOTBALL USING THE CANVAS COVER OF THESE FATHER’S TRUCKS
AND SENT IT TO THEIR KIDS