NO SQUEAK BROADCAST
The Ford EcoSport is the Brazilian Basketball League’s official sponsor, and to introduce its new anti-skid technology, we partnered with Fox Sports to remove part of the game from the finals: the sound of shoe squeaking on the court.
Recognition: Cannes Lions, The One Show, Clio Sports, Webby, Brazilian Creative Club, PHNX, Contagious
Let's face it: we are all are lazy. That is a problem for Adidas, as they want to get us tired and sweaty. So, we helped some lazy folks get rid of any comfortable furniture, pillows, or even bedsheets they had lying at home and turned them into exclusive new running shoes for these new amateur athletes.
São Paulo is the city without any beaches with the highest number of surfers in the world. There are over 150,000 of them living 80km away from the coast. So, being Italo Ferreira’s sponsor, Ford teamed up with Waves – Brazil’s leading swell tracking platform – and Veloe – one of the country’s most innovative mobility-focused companies – to launch Surf Tag and get EcoSport owners closer to the beach. A few weeks after shooting our film, Italo Ferreira became the 2019 WSL World Champion. Talk about luck.
Recognition: Brazilian Creative Club
People have a habit of taking pictures of beautiful cars, and with the Ford Mustang, it’s no different. You can see eyes and cameras following this V8-powered machine on the streets. So we hacked into people’s love for the Mustang to tell them about its long-lasting link to rock’n’roll using an AR experience.
Recognition: Brazilian Creative Club, Ad Stars
SÃO PAULO MUSEUM OF MODERN ART
MAM IN MINECRAFT
With the largest collection in the Southern Hemisphere but concentrated in only 28% of its cities, art isn't popular in Brazil. And to reach the rest of the country, mam has been taking their exhibits off of their walls and closer to people.
So, when they became the first museum to officially join Minecraft, we created the first campaign entirely made in the game. From location scouting to sound design, from costume design to casting, we did a film there and counted on a photographer specialized in taking in-game pics to help us bring that story to OOH media.