NO SQUEAK BROADCAST
The Ford EcoSport is the Brazilian Basketball League’s official sponsor, and to introduce its new anti-skid technology, we partnered with Fox Sports to remove part of the game from the finals: the sound of shoe squeaking on the court.
Recognition: The One Show, Clio Sports, Webby, Brazilian Creative Club, PHNX, Contagious
Let's face it: we are all are lazy. That is a problem for Adidas, as they want to get us tired and sweaty. So, we helped some lazy folks get rid of any comfortable furniture, pillows, or even bedsheets they had lying at home and turned them into exclusive new running shoes for these new amateur athletes.
São Paulo is the city without any beaches with the highest number of surfers in the world. There are over 150,000 of them living 80km away from the coast. So, being Italo Ferreira’s sponsor, Ford teamed up with Waves – Brazil’s leading swell tracking platform – and Veloe – one of the country’s most innovative mobility-focused companies – to launch Surf Tag and get EcoSport owners closer to the beach. A few weeks after shooting our film, Italo Ferreira became the 2019 WSL World Champion. Talk about luck.
Recognition: Brazilian Creative Club
FORD EDGE ST
The Ford Edge ST is the maker’s premium performance SUV, targeting c-level executives – the kind of people who have no time to spare. That makes it nearly impossible to get them to go for a test drive. So, knowing that they constantly need to stay updated, we brought the Edge ST speed into a Spotify newscast created with Estadão – one of Brazil’s most traditional newspapers –, turning newspapers into audio as soon as they hit the stands.
Recognition: The One Show, Brazilian Creative Club
People have a habit of taking pictures of beautiful cars, and with the Ford Mustang, it’s no different. You can see eyes and cameras following this V8-powered machine on the streets. So we hacked into people’s love for the Mustang to tell them about its long-lasting link to rock’n’roll using an AR experience.
Recognition: Brazilian Creative Club, Ad Stars