André Savastano | Creative Copywriter  

Beating the Distance

We all know Brazilians love football and when it’s time for the World Cup the entire country stops to watch the Seleção together with the ones they love. However, while the rest of the country pauses, truck drivers are still on the road, missing these moments with their families as well as the chance of getting closer to their kids.
Knowing that some of them would miss Brazil’s debut in the 2018 World Cup, we selected a few drivers and used the canvas tarp of their trucks to handcraft footballs, sending this meaningful direct mail piece as a gift to their football-living kids.