ANDRE
SAVASTANO

Copywriter
& Creative Manager







Serial dropout.
Dropped out of business school.
Dropped out of communication school.
Dropped out of a career in art direction.
Haven't dropped out of copywriting yet.

︎ andresavastano@gmail.com

︎ + 55 11 95469 - 5000



Experience

Started my career in 2013 as an art director. Had to do some freelancing to convince people I could become a copywriter.

Copywriter
Currently @ SOKO
@ AfricaDDB | 2020 - 2021
@ CP+B | 2019 - 2020
@ GTB | 2017 - 2019
@ AKQA | 2017 | Freelance
@ Tribal Worldwide | 2017 | Freelance

Art Director | 2013-2017
@ J. Walter Thompson

@ Y&R
@ Publicis
@ IDTBWA
@ Loducca



Recognition

Cannes Lions
|2021|
Shortlist | Radio & Audio: Innovation in Radio & Audio

The One Show
| 2020 |
Shortlist
| Experiential & Immersive Craft: Use of Sound
Shortlist | Radio & Audio: Custom Content
Shortlist | Radio & Audio: Innovation in Radio & Audio
Shortlist | Radio & Audio Online: Branded Podcast

Clio Sports
| 2020 |
Bronze
| Audio

Webby
| 2020 |
Nominee
| Auto & Auto Services

El Ojo de Iberoamérica
| 2021 |
Silver | Media: Entertainment, media and tourism
Silver | Design: Digital design
Silver | Digital: Apps, games & sites
Bronze | Media: Innovative use of digital and / or social platforms
Bronze | Digital: User Experience
Bronze | Content: Digital platforms
Bronze | Content: Branded experience
Shortlist | Media: Integrated campaigns
Shortlist | Direct: Use of digital platforms
Shortlist | Direct: Loyalty and / or brand building

Brazilian Creative Club
| 2021 |
Silver
| Craft: Illustration
In Book | Drink: Design
Shortlist | Education & Culture

| 2020 |
In Book
| Automotive: Promo or Direct
In Book | Automotive: Promo or Direct
Shortlist | Art Direction
Shortlist | Film / Animation
Shortlist | Automotive: Branded Content
Shortlist | Pets: Digital

| 2018 |
Shortlist
| Automotive: Direct Mail
Shortlist | Automotive: Design

Ad Stars
| 2020 |
Shortlist
| Design
Shortlist | Outdoor

PHNX
| 2020 |
Bronze
| Strategy & Technique: Branded Content
Bronze | Film: Best Use of Sound

HEINZ
HEINX


If the people from Rio are famous for the accent that replaces the sound of S for X and the love for ketchup, Heinz was only one step away from becoming a local.

And to celebrate Rio de Janeiro's anniversary, we borrowed their famous accent to become Heinx.

The stunt started with a teasing official announcement and developed into a special edition bottle of Heinx and two exclusive beach yokes designed for the city.

We also took over Copacabana and Ipanema with OOH media and used Instagram stories and local content creators to make cariocas even more proud of their accent and of their love for ketchup.