André Savastano | Creative Copywriter  

No Squeak Broadcast

During 2019, the Ford EcoSport sponsored both the NBA and local league games broadcast on ESPN and Fox Sports in Brazil. The year long partnership was a huge success for the maker, helping position the model as a car linked to an active lifestyle.
So, to showcase the car's no-skid technology and to finish off the season in a way that showed how basketball became something important to the Ford EcoSport, we removed something just as important to basketball: the sound of sneaker squeaking on the court.