André Savastano | Creative Copywriter  

Surf Tag

São Paulo is the city without beaches with the largest number of surfers in the world.
There are over 150,000 of them living 80km away from the nearest beach. That’s why Ford teamed up
with Waves – Brazil’s main swell tracking platform – and Veloe – one of the country’s most innovative mobility
focused companies – to launch Surf Tag and get EcoSport owners closer to the beach.