THE ROARING HELMET
In 2018, Ford decided to officially sell the legendary Mustang for the first time ever in Brazil. Although it may be an expensive model, the news of the famous V8 arrival created an extensive waiting list, and to be in it, you had to pay a costly fee. To encourage potential buyers to spend that money, we created an immersive 360º audio experience inside a helmet. With it, we introduced them to the world of the Ford Mustang with a lap guided by the first man to have ever driven this machine – the legendary pilot Dan Gurney.
Recognition: Brazilian Creative Club