André Savastano | Creative Copywriter  

The Roaring Helmet

In 2018, Ford decided to officially sell the legendary Mustang for the first time ever in Brazil, and although it may be an expensive model, the news of the famous V8 arrival created a huge waiting list and to be in it you had to pay a costly fee.
We created an immersive 360º audio experience inside a helmet that was sent to those future owners and introduced them to the world of the Ford Mustang with a lap guided by the first man to have ever driven this machine – American legendary pilot Dan Gurney.


PUT YOUR HEADPHONES ON AND LISTEN TO THE EXPERIENCE