FORD EDGE ST
The Ford Edge ST is the maker’s premium performance SUV, targeting c-level executives – the kind of people who have no time to spare. That makes it nearly impossible to get them to go for a test drive. So, knowing that they constantly need to stay updated, we brought the Edge ST speed into a Spotify newscast created with Estadão – one of Brazil’s most traditional newspapers –, turning newspapers into audio as soon as they hit the stands.
Recognition: The One Show, Brazilian Creative Club