André Savastano | Creative Copywriter  

The Spotify News

The Ford Edge ST is the maker’s premium performance SUV, targeting c-level executives for its arrival in Brazil. The problem is that those people have no time to spare, so it’s nearly impossible to get them to go for a test drive.
Knowing that they constantly need to stay updated we brought the Edge ST performance into a Spotify newscast created with Estadão – one of Brazil’s most traditional newspapers –, turning stories into audio as soon as they were print on paper.