SÃO PAULO MUSEUM OF MODERN ART
MAM IN MINECRAFT
With the largest collection in the Southern Hemisphere but concentrated in only 28% of its cities, art isn't popular in Brazil. And to reach the rest of the country, mam has been taking their exhibits off of their walls and closer to people.
So, when they became the first museum to officially join Minecraft, we created the first campaign entirely made in the game. From location scouting to sound design, from costume design to casting, we did a film there and counted on a photographer specialized in taking in-game pics to help us bring that story to OOH media.